Feed High-Quality Data to Your Facebook Dynamic Product Ads
Feedonomics’ feed specialists operate as an extension of your team to handle feed setup, product listing, catalog optimization, and ongoing, 24/7 support.
Feedonomics gives you the freedom to focus on other areas of your business
As a merchant, or an agency who supports one, you shouldn’t have to dedicate time and resources to cleaning up product data, setting up exports, troubleshooting errors, and learning feed requirements just to manage your product feeds. Your time is valuable, so spend it doing what matters most.
With Feedonomics, you get personalized service and Facebook expertise from a team of feed management specialists. We do the hard work for you, leaving you free to refine your marketing strategy, strengthen your brand, and sell more products.
Feedonomics for Advertising enables scalable growth
Feedonomics for Advertising is a full-service feed management solution that streamlines product listing, feed optimization, and data synchronization for hundreds of shopping channels, including Facebook. Our solution includes a team of dedicated feed specialists who provide:
Comprehensive feed management
Let us do the heavy lifting, including product listing, optimization, categorization, integration setup, scheduling, and more.
24/7 support
Expect fast responses from knowledgeable feed pros
Monthly reviews
Review ecommerce goals, service requests, and upcoming product launches with your dedicated feed manager
Feed health checks
Receive proactive and impactful recommendations with regular feed maintenance
Optimize your Facebook Advertising campaigns to reach more customers
Prepare your ad campaign for better results. Feedonomics for Advertising optimizes your Facebook product catalog to make sure it’s search relevant, readable, and has increased potential for conversions.
Our team reviews and optimizes your product data to ensure compliance with Facebook’s requirements and best practices for:
Increased efficiency
Create clean and consistent product titles, descriptions, and granular categorization
Robust listings
Populate key product attributes for all listings
Data synchronization
Refresh your product listings often to make sure customers see the most up-to-date info
Accurate product categorization
Use powerful AI to categorize your products quickly and with greater accuracy
Use Feedonomics to connect your product data from Shopify, Magento, Netsuite, BigCommerce, and many other platforms to Facebook Ads Manager
Do more with your product data using our multichannel feed management platform
Listing your products on Facebook is only the start of a well-executed ecommerce strategy. Feedonomics for Advertising leverages our flexible platform and powerful features to help you maximize campaign performance across multiple channels.
Complex imports
Combine data from multiple sources, crawl your website to generate a product feed, and process data in different file formats
Custom labels
Use custom labels to segment shopping campaigns by profitability, seasonality, performance, and more
A/B testing setup
Compare new strategies against existing data to fine-tune your product listings
Protect your data and prevent costly mistakes
Our team doesn’t just address feed errors—we help you avoid them. Feedonomics for Advertising has a custom alerting system to detect potential issues, and our feed specialists work with you to resolve problems quickly so you don’t lose out on sales.
Data governance
Ongoing monitoring of your raw product data for inventory shortages, pricing anomalies, and other dangers, with the ability to stop exports or send an alert
Error resolution
Full-service, 24/7 error resolution for feed-based problems
Expert feed setup
Get it right the first time to start selling right away and avoid problems down the line
Facebook product feed FAQs
What is a Facebook product feed?
A Facebook product feed is a data file that contains structured product information such as titles, descriptions, images, prices, availability, and more. It is used to create and manage a product catalog for displaying products in Facebook Shops, dynamic ads, and other Meta Commerce features.
What file formats are supported for Facebook product feeds?
Facebook supports multiple file formats for product feeds, including XLSX, CSV, TSV, XML (RSS/ATOM), and Google Sheets. The choice of format depends on ease of management and automation preferences.
What are the required fields in a Facebook product feed?
Facebook requires specific fields for each product, including:
- ID (Unique product identifier)
- Title (Clear, keyword-rich product name)
- Description (Detailed product information)
- Link (The link to the item’s specific product page on your business’s website)
- Image_link (High-quality image URL)
- Availability (e.g., “in stock”, “out of stock”)
- Price (Including currency code, e.g., USD)
- Condition (New, refurbished, or used)
- Brand (The brand name of the item)
What is the difference between a scheduled feed and a manual feed upload?
A manual feed upload is a one-time process where you upload your data file manually. A scheduled feed allows you to set an automated update frequency (e.g., daily or weekly) by providing a feed URL, ensuring your product information remains up to date.
Can I use Facebook product feeds for dynamic ads?
Yes! Dynamic ads use product feeds to show relevant products to users based on their browsing behavior, intent, and interactions on your website. This requires setting up a Facebook pixel to track user activity.
How do I create a Facebook product catalog?
To create a Facebook catalog, follow these steps:
- Go to Commerce Manager
- Visit Commerce Manager on Facebook.
- Create a New Catalog
- If this is your first catalog, click Get Started, then select Create a catalog and click Get Started again.
- If you already have catalogs, click + Add catalog to create a new one.
- Select Catalog Type
- Choose Online products (default option) if you’re selling products online.
- If you’re using a partner platform (like Shopify, WooCommerce, or BigCommerce), toggle Connect a partner platform and follow the setup instructions.
- Assign a Business Portfolio
- Select the Business Portfolio that will own the catalog. You must have full control over it.
- Name Your Catalog
- Enter a name for your catalog and click Next.
- Connect a Meta Pixel or App SDK (Optional)
- If you have a Meta Pixel or SDK on your website or app, toggle it on to connect.
- Click Next or Skip if you want to do this later.
- Assign Permissions
- Click People → + Assign people to give team members access to the catalog.
- For agencies or partners, click Partners → + Assign partner and enter their Business ID or share a link.
- Add Products to Your Catalog
Choose one of the following methods:- Connect a Data Feed: Upload a CSV or XML file manually or schedule automatic uploads.
- Manually Add Products: Enter product details manually.
- Complete Setup
- Click Finish—your catalog is now created and ready for use.
Once your catalog is set up, you can use it for Facebook Ads, Shops, or other Meta services.
How do I optimize my Facebook product feed for better performance?
To optimize your product feed:
- Use high-quality images (minimum 500×500 pixels)
- Ensure accurate pricing and availability
- Write clear, keyword-rich product titles
- Use custom labels to segment products for better targeting
- Regularly update feed to avoid disapproved products
- Use optional attributes like sale price, color, material, and size to provide more details
- Optimize product descriptions with relevant keywords and compelling copy
- Ensure GTINs (Global Trade Item Numbers) and MPNs (Manufacturer Part Numbers) are included for better catalog matching
- Use product categories that align with Facebook’s taxonomy
- A/B test different images, titles, and descriptions to identify top-performing variations
What should I do if my Facebook product feed has errors?
If your feed has errors, check the Diagnostics Tab in Meta Commerce Manager for issues such as:
- Missing required fields (e.g., price, title)
- Incorrect formatting (e.g., invalid currency codes)
- Broken image links
- Outdated product data
Fix the errors and re-upload the feed or update the source file to ensure compliance.