Children’s Toys
Take Some Risk Agency worked with Feedonomics to split test different titles using custom labels. By applying advanced feed optimization we managed to increase revenue by 4x and reduce CPA by 67%
Client Overview
Rose and Rex sells elegantly designed toys that encourage kids with imaginative play. The toys are curated by teachers and promoted by Vogue, Architectural Digest, InStyle, and goop.
The Challenge
Agencies such as Take Some Risk constantly push the benchmarks for their clients. With a huge demand to grow online sales, brands are looking to their partners for guidance on ways to increase ad performance and drive more sales.
The Feedonomics Solution
By utilizing the Feedonomics platform, online retailers are easily able to conduct split tests and optimize their product listings.
Using custom labels we tested two variations of the ad title. Would it be better to have the brand at the beginning of the title or at the end? The results came back with a clear winner. Having the brand at the end of the title delivered significantly higher performance.
The Product Title Tested
Red Ceramic Tea Set in Suitcase by Moulin Roty
vs.
Moulin Roty’s Red Ceramic Tea Set in Suitcase
This was one of many split tests that we conducted because we don’t believe in a “set it and forget it” approach when it comes to product feeds.
The Results
Return on Investment
%
Decrease in Cost Per Acquisition
Increase in Revenue
Duane Brown
Founder & Head of Strategy at Take Some Risk
“After working with a range of feed management platforms, nothing compares to Feedonomics and the technology we get access too. Making sure clients have the best shopping feed possible is important to us. Plus their customer service is top notch.”
