How AI is redefining product discovery
This resource outlines how AI is changing shopper behavior, and how brands must adapt.
About the guide
Today’s shopping journey doesn’t always begin with a search bar—it starts with a conversation.
With tools like ChatGPT and Perplexity emerging as digital shopping assistants, ecommerce brands are facing a new challenge: making sure their product data is not only visible, but understandable to AI. This shift from traditional SEO to generative engine optimization (GEO) means your product listings need to do more than rank—they need to speak the language of intelligent agents.
This guide breaks down what’s happening, what’s coming next, and how your business can stay visible as AI transforms the buyer journey. This resource provides the learnings you need to stay competitive:
- How shopper-to-merchant discovery is evolving into agent-to-agent commerce
- Why structured, enriched product data is the new storefront in an AI-first world
- What brands must do today to stay visible as AI tools replace traditional search
- The critical role of product content in AI-driven checkout and recommendation flows
- How to assess whether your catalog is AI-ready
Download our guide, “How AI is redefining product discovery,” and start preparing your business for the next era of ecommerce.