On-demand webinar
The hidden power of product feeds in performance advertising
Join us to learn how world‑class ecommerce organisations are turning product feed data into high‑impact performance advertising across channels.
In this webinar, you’ll discover how to:
- Build a feed strategy that aligns with performance KPIs (ROAS, CPA, value)
- Optimise feed attributes to drive relevance in search, social & marketplace ads
- Leverage automation and real‑time feed updates to sharpen targeting & creative
- Explore case studies of brands scaling performance via feed‑driven advertising
- Understand measurement and optimisation loops: feed → ad → buy → repeat
Watch now
Meet the speakers
Moe Dhanji, Strategic Account Director at Feedonomics
Moe brings over 11 years of ecommerce expertise, with seven of those spent advising top-tier ecommerce software vendors on omnichannel growth strategies—optimising product feeds and paid search performance, and driving adoption across global marketplaces.
Graeme Hardie, Solutions Engineer at Feedonomics
Graeme brings deep expertise in product feed optimisation and ecommerce performance, supporting brands and agencies across EMEA. With a background in feed architecture and platform integrations, he enables scalable, feed-driven strategies that boost search, social, and marketplace performance.
About the series
This is the second episode of our Feedonomics webinar series, designed to help you unlock performance across marketplaces, social, and AI-driven discovery engines.
More sessions coming soon include:
- Feed intelligence: Optimisation in a post-cookie world
- From feed to checkout: Journey optimisation in a multi-channel world