Target Plus (Target+) Seller FAQs to Get You Started

Who can sell on Target+?

Target+ is Target’s third-party online marketplace that launched in February 2019. Target+ is different from other marketplaces in that Target+ hand-picks the sellers and brands that they would like to partner with rather than allowing any seller to list products on Target.com. Products listed on Target+ will appear on Target.com

This careful selection of third-party partners is part of an effort to maintain high-quality product offerings on Target.com while limiting offensive content or fake merchandise from being listed. However, this strategy comes at the expense of having a larger third-party assortment on Target.com.

Target is planning to onboard a limited number of strategic partners per category and does not allow multiple merchants to list the same UPC on Target+. This presents an opportunity to secure market share for early adopters.

Target’s selected sellers must meet the requirements listed below:

  • All sellers must have a business and bank presence in the US.
  • Sellers are required to price products on the Target+ marketplace at parity with their other sales channels.
  • Orders must be shipped within 24 hours and have a transit time no longer than 5 days.
  • Cross Border Trade Services are not offered. Shipping is supported in the US only.

What are the commission rates and fees?

Once you are approved and have a valid Target seller account, the Item Listing Settings page shows the Whitelisting Rules and Approval Settings set by Target for the account. This is helpful to see which brands and item types the seller has been approved to list under, as well as view the Auto Approval setting and any potential Holds put in place by Target for a particular item type.

The Referral Fees section notes if the seller has a special referral fee setting. By default, all fees are based on the subtype base referral fees unless a different referral fee is specified on this page.

What are the image requirements?

Target only accepts JPGs for image files, and images must be RGB. Preferred minimum dimensions are 2400x2400px. Minimum dimensions are 1200x1200px.

Images must not contain any watermarks, promotional language, or graphic content. Filler/placeholder images, such as “No Image” images, are not allowed.

Your primary image should be a product outline shot against a white background with directional lighting coming from the left. The fill should be strong enough to showcase the details, but not too strong that the image appears flat and washed out. Minimize filling in the shadows.

Product images should present a great view of the item and highlight top features. When applicable, images should showcase size, scale, shape, and/or capacity. Front of packaging is acceptable if it is clearly in-package (not a graphic/illustration/CAD of the package).

Are UPCs or GTINs required?

Yes, UPCs or GTINs are required for products on Target Plus.

At the moment, selling on Target+ is by invite only. However, Target does plan to accept partner applications in the future. While you wait, we can help you establish a presence on other online marketplaces—from product listing and categorization to order management and data governance.

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.