Announcing Three Senior-Level Promotions to Support Our Global Growth and Marketplace Expansion

We’re excited to announce promotions for two leaders on our growing team and the transition of another into a new role. Colin Madden and Patrick Hentschel are taking on Vice President positions in the sales organization, while Dmitriy Ryzhiy is moving from Vice President of Marketplaces to Vice President of Product Strategy.

Feedonomics was recently recognized as a market leader in four categories by G2, and in their new roles, Colin, Patrick, and Dmitriy plan to continue positioning Feedonomics as the top feed management solution for brands, merchants, and technology companies across a variety of markets.

Learn more about each Feedo’s new role and their journey at Feedonomics below.

Patrick Hentschel

Vice President of Business Development

What’s different about your new role?

In my role as VP of Business Development, I’m working on capturing the essence of what has made Feedonomics so unique as an enterprise data feed integration platform, not just for merchants, but for some of the most sophisticated technology companies in the world. Given the highly flexible nature of our solution stack—with the ability to solve problems across a range of product verticals, such as ecommerce, jobs, travel, and more—I believe that we’re just scratching the surface of what’s possible. I’m excited to build out a team focused on leveraging and extending Feedonomics to solve the world’s biggest and baddest data feed integration problems!

How do you view your time at Feedonomics and your growth path at the company?

Growing with Feedonomics has been a blast. I’ve learned so, so much over the last seven years about business, technology, teams, and myself as an individual. Going from one in an office of seven, to one of 200-plus, to now one of more than 400 across the globe, it still feels like I’m working with family (in a good way 😉). I’m excited to combine my years of commercial experience with the platform-specific knowledge I derived from working years ago as a Feedonomics data technician, all to unlock vastly untapped opportunities with the new business development team.

Colin Madden

Vice President of Sales

What’s different about your new role?

As we look ahead to 2023, we’re making an exciting bifurcation within the Feedonomics sales org—merchant sales and non-merchant sales. My role will be to expand and refocus our sales team on our core business: helping merchants list their products anywhere and everywhere they want to be. 

How do you view your time at Feedonomics and your growth path at the company?

This also marks my sixth year at Feedonomics. It’s been incredible to see us grow from just a handful of employees in the Woodland Hills office to a global company with employees all over the globe. One thing that hasn’t changed with all that growth is our commitment to each other, our culture, and our clients. 

Dmitriy Ryzhiy

Vice President of Product Strategy

What’s different about your new role?

As Vice President of Product Strategy, I’ll be leading the company-wide product and go-to-market strategies. I’ll oversee strategic investment in solutions that deliver value for clients through better performance, scale and flexibility, and connection to everywhere people shop online

How do you view your time at Feedonomics and your growth path at the company?

I joined Feedonomics for the exceptional culture and entrepreneurial spirit. It has been rewarding to work in an environment where there is such deep trust and transparency with team members, clients, and partners. This is the foundation that enabled Feedonomics to earn the industry-leading reputation it is known for today.