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Boosting ad performance on Google Shopping with optimized feeds
How Feedonomics helped Lamood Big Hats add extra sales revenue at a lower cost
Customer Challenges
- Lacking optimization capabilities with the Sales and Orders app
- Managing product listings manually through Google Ads
Feedonomics Solutions
- Provide full-service feed setup and ongoing, 24/7 support for Google Shopping
- Add critical feed attributes to resolve product warnings
- Assign accurate Google product categories and clean up product descriptions to improve performance
Meaningful Results
Increased conversions by 32%, conversion rate by 6%, and conversion value by 44%
Decreased cost by 13%, boosted clicks by 24%, and improved click-through rate by 34%
Gave owner more time to focus on other business activities
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“Having my feeds optimized by Feedonomics has really been wonderful for the business. There hasn’t been a downside. Pretty much every performance stat is better than what it was before.”
Mike Lindamood, Owner of Lamood Big Hats
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