“At HD Supply FM, we started off thinking we would use Feedonomics simply to optimize our Google Shopping feed, but quickly realized we needed it for many other applications. I managed the search program for a large B2B ecommerce site with more than 70,000 products online and 44 distribution centers in the US and Canada.

Consolidating our data feed into Feedonomics not only allowed us to transform our data into the required Google Shopping formats, but we then turned on Bing Shopping and kept going from there. When I showed Feedonomics to our data governance team, they immediately recognized several ways they could begin to normalize brand names, acronyms, materials, and sizes to improve our faceted data.

The Feedonomics team has been able to transform our data to meet all of our requirements, including setting up secure SFTP connections. We have dramatically improved our ability to leverage our clean data feeds in many more ways. Now, we are better than our data!”