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A/B testing
to drive better
ad performance
How Feedonomics helped VIETRI increase click-through rates, conversion rates, and return on ad spend
Customer Challenges
- Updating VIETRI’s supplemental product feed manually with Google product categories
- Keeping up with additions to the catalog and discontinued products
- Spending time on feed management instead of performance marketing
Feedonomics Solutions
- Provide feed setup and 24/7 support for Trellis, VIETRI’s digital marketing partner
- Handle data optimization and product categorization on an
ongoing basis - Segment product feeds into groups to test specific keywords and compare ad campaigns, like Smart Shopping vs. Performance Max
Meaningful Results
Increased click-through rate by nearly 30%, conversion rate by 80%, and return on ad spend by 37% year-over-year
Decreased cost per acquisition by 5% and cost per purchase by more than $1.50 year-over-year
Reinvested time savings into campaign optimization and a
40% budget increase
“
Feedonomics allows us to do what we’re good at, which is manage paid marketing and performance marketing. So not having to be feed optimization experts allows us to focus on what we’re building, as opposed to having to split time, effort, and energy in multiple directions.
Kris Clason, Director of Client Marketing at Trellis
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