Houzer review

The following is an excerpt from BigCommerce’s case study with Houzer, a U.S. supplier of kitchen sinks and faucets.

Serving the omnichannel experience with Feedonomics

“If you’re a brand that’s selling across omnichannel and aspires to sell direct-to-consumer, or if you’re a brand with complex products or complex customers, there’s nothing else but BigCommerce and Feedonomics,” said Michael Challinger, the CEO at Houzer.

In his search for an omnichannel platform, Challinger knew Houzer needed a solution that could syndicate product data to various partners and integrate with a variety of marketplaces. With the ability to manage products and orders across over 100 channels, Feedonomics gave Houzer the power to drive omnichannel growth — without the high price tag.

“I was saving colossal amounts of money. I was able to consolidate everything into one tech stack, rather than dealing with the complexities of making different systems communicate with each other,” said Challinger. “There’s huge value in having one sword to slay all monsters.”

Additionally, Challinger found a huge value-add in BigCommerce and Feedonomics’ managed services. With a small team and limited resources, Houzer needed a solution that would allow Houzer to focus less on managing its channels and more on what matters most: growing their business.

“Saving a person and a half is non-trivial because that’s one and a half humans that can now focus on growth instead of focusing on doing things they shouldn’t have to be doing, such as iterating a process that’s a solved problem for most companies,” said Challinger. “At the end of the day, I don’t expect to have to ever add another resource to deal with feed management internally. If anything, I’ve reduced the resources that we’re spending on it.”

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