Many ecommerce teams invest heavily in bids, creative and media strategy. Yet a major constraint on performance often sits upstream: product data quality.
When product feeds are incomplete, inconsistent or poorly structured, products struggle to appear, rank and convert. The result is lower visibility, missed campaign opportunities and wasted ad spend.
Join Feedonomics and The FMCG Guys for a fireside chat exploring how enterprise retailers are improving product visibility and recovering wasted ad spend by fixing the data behind their listings.
We’ll explore real-world examples of:
Why product feeds have become a critical performance lever across search, marketplaces and retail media.
Where enterprise retailers lose visibility in complex product data pipelines.
How brands are recovering 8–15% in wasted ad spend through feed optimisation.
The first step teams should prioritise to improve product visibility and campaign performance.
If you’re heavily investing in retail media, marketplaces and shopping ads, your product feeds might be the missing lever needed to maximise your ad spend. Join us to learn how leading brands and retailers are recovering wasted ad spend and improving ecommerce performance through better product data.
Key Account Director at Feedonomics
Moe brings over 11 years of ecommerce expertise, with seven of those spent advising top-tier ecommerce software vendors on omnichannel growth strategies—optimising product feeds and paid search performance, and driving adoption across global marketplaces.
Solutions Engineer at Feedonomics
Graeme brings deep expertise in product feed optimisation and ecommerce performance, supporting brands and agencies across EMEA. With a background in feed architecture and platform integrations, he enables scalable, feed-driven strategies that boost search, social, and marketplace performance.
Founder, The FMCG Guys
The FMCG Guys are a global digital commerce community and industry voice connecting senior leaders across retail, consumer brands and more. Their podcasts, events and industry conversations have helped bring practical insights from every corner of the industry into the strategies shaping modern ecommerce.
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