Marketplace sales are becoming more important to retail growth. This report reveals how leading brands are navigating marketplace challenges and where they’re investing next.

Marketplaces are becoming a bigger part of retail growth, but scaling across multiple platforms adds complexity. Brands must keep products visible, operations connected, and margins healthy as marketplace expectations continue to evolve.
Based on a survey of 100 retail and ecommerce leaders, this eTail Insights report reveals what’s driving marketplace performance and where the biggest opportunities remain. Discover what marketplace leaders are prioritizing and the key takeaways you can use to strengthen your own strategy.
You’ll discover:
How retailers are balancing marketplace and DTC strategies
Which capabilities are driving marketplace revenue growth
Why inventory coordination and data integration remain major challenges
How brands are navigating marketplace costs and protecting profitability
Where leaders plan to invest over the next 12 months
How brands are improving customer relationships, product visibility, and shopping experiences
Use the findings to benchmark your marketplace strategy, identify operational gaps, and understand where retail and ecommerce leaders are focusing next.
The stuff you wish you knew sooner — served weekly.
Feedonomics Surface
Install on BigCommerce — free and ready in minutes.
Your stack, upgraded.
Connect the dots so your systems move like one engine.
Blog
Guides, Reports, & Whitepapers
Webinars
Press Releases
AI isn’t assisting discovery. It’s rewriting it.
Explore how AI is reshaping shopper behavior — and what brands must do to stay visible.