Customer Journey Visual – Advertising

Going full-service with Feedonomics.

A lot of companies like to say they offer fully managed solutions, but what does that really mean? At Feedonomics, full-service means working together to create a personalized journey, from onboarding through ongoing support. Take a look at our process and tell us if this is the type of relationship you’re looking for.

Map of the United States with a dark blue browser overlay displaying Good Sports Goods products and locations.

Meet Good Sports Goods (GSG).

Good Sports Goods (GSG) is a sports equipment and apparel retailer based in the United States. The company has 200,000+ SKUs, a few brick-and-mortar stores, and an ecommerce website that brings in decent traffic. GSG advertises its products on Google Shopping, but the company hasn’t had the success it hoped for.

The challenge: disapprovals and errors.

It regularly deals with item disapprovals and other errors, which have resulted in Google Merchant Center (GMC) account suspensions in the past. GSG has tried other legacy feed solutions, but the company didn’t receive hands-on support with feed issues.

Google Shopping product interface showing shoes, a snowboard, and a jacket with a green alert icon.

A single running shoe product card branching out to Google Shopping, Instagram, and Facebook logos.

They are ready to expand.

GSG wants to advertise products on new channels﻿, but its limited in-house resources and up-and-down experience on Google Shopping has made the company hesitant to expand.

To address these challenges, GSG started working with Feedonomics in January 2021.

Onboarding for multichannel success.

Meet Michael, GSG’s dedicated feed manager.

Because of his familiarity with Google Shopping’s listing requirements ﻿and best practices, Michael is named GSG’s feed manager, the company’s dedicated point of contact for feed support, product optimization, data protection, and more.

Mobile interface listing social media and marketplace integrations including Facebook, Snapchat, Pinterest, and TikTok.

A personalized onboarding plan.

Michael creates a personalized onboarding plan for GSG, taking into account the company’s GMC issues and desire to expand into new channels, such as Facebook, Snapchat, Pinterest, TikTok, and Microsoft Advertising.

Feedonomics supports hundreds of paid search, social media, and affiliate channels.

Building, optimizing, and pushing the feeds live.

A unique Shopping feed for Google.

Once the onboarding plan is approved, our feed build specialists create a Google Shopping feed with the data optimizations Michael and the GSG team agreed upon.

Google Shopping product management table displaying a list of sports apparel and equipment with status indicators.

Product cards for a snowboard and jacket featuring optimized titles and descriptions like water resistant and lightweight comfort.

Are more optimizations possible?

Additional opportunities for data optimization often emerge during the feed build stage, and our specialists work with GSG to make the appropriate updates.

GSG’s data is optimized, now let’s protect it.

GSG’s feeds are live on multiple channels—now what?

Monthly calls with Michael.

Michael coordinates monthly calls with GSG to discuss ongoing optimizations, campaign and feed alignment, and service requests, such as custom labels and A/B testing.

Running shoe product card with On Sale and Free Shipping badges and a blue analytics dashboard showing a growth chart.

Data management dashboard showing product health monitoring that transitions from a blue warning alert to a green checkmark.

Regular feed monitoring and maintenance.

Our team monitors GSG’s feeds on a regular basis to address errors and ensure Michael has visibility into all opportunities for improvement.

24/7 support for any issues that arise.

Along with Michael’s hands-on service, Feedonomics’ global support team is also available 24/7 to handle any requests GSG has, including setting up promotions in GMC and Microsoft.

See what it means to have a data partner supporting you.

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Your stack, upgraded.

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AI isn’t assisting discovery. It’s rewriting it.

Explore how AI is reshaping shopper behavior — and what brands must do to stay visible.

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The challenge: disapprovals and errors.

It regularly deals with item disapprovals and other errors, which have resulted in Google Merchant Center (GMC) account suspensions in the past. GSG has tried other legacy feed solutions, but the company didn’t receive hands-on support with feed issues.

They are ready to expand.

GSG wants to advertise products on new channels﻿, but its limited in-house resources and up-and-down experience on Google Shopping has made the company hesitant to expand.

To address these challenges, GSG started working with Feedonomics in January 2021.

Meet Michael, GSG’s dedicated feed manager.

Because of his familiarity with Google Shopping’s listing requirements ﻿and best practices, Michael is named GSG’s feed manager, the company’s dedicated point of contact for feed support, product optimization, data protection, and more.

A personalized onboarding plan.

Michael creates a personalized onboarding plan for GSG, taking into account the company’s GMC issues and desire to expand into new channels, such as Facebook, Snapchat, Pinterest, TikTok, and Microsoft Advertising.

Feedonomics supports hundreds of paid search, social media, and affiliate channels.

Expert support from a team of specialists.

Michael sets up a kickoff call to introduce GSG to other members of Feedonomics’ support team—including GSG’s account manager, Brianna—and share the next steps in the feed management process.

Flowchart showing data importing from PIM, OMS, ERP, and Ecomm platforms via URL, SFTP, and API to a central hub.

Time to bring in the data.

Feedonomics uses its flexible technology to pull GSG’s product data from BigCommerce, Google Sheets, and other third-party platforms and combine it within the platform.

Feedonomics can import data from any source via URL, SFTP, or API and accepts all file types, including CSV, XML, JSON, and more.

Is there anything else we can improve?

After importing GSG’s data, our operations team reviews it to identify any missing information, potential challenges, and opportunities for optimization.

Let’s review the plan and execute.

Based on the results of the data review, Michael updates the onboarding plan to factor in the necessary product data optimizations before finalizing it with GSG.

Building, optimizing, and pushing the feeds live.

A unique Shopping feed for Google.

Once the onboarding plan is approved, our feed build specialists create a Google Shopping feed with the data optimizations Michael and the GSG team agreed upon.

Are more optimizations possible?

Additional opportunities for data optimization often emerge during the feed build stage, and our specialists work with GSG to make the appropriate updates.

GSG’s data is optimized, now let’s protect it.

As part of the feed build process, Feedonomics also creates custom data governance rules—such as GMC error thresholds, import and export alerts, and inventory warnings—to protect GSG from item disapprovals and account suspensions.

Feedonomics can create custom alerts for any field at the import or export level.

Comparison of blue jacket product data showing three warning icons transformed into a single green checkmark.

Web interface with data forms behind a blue card for Good Sports Goods featuring status icons and checklist items.

Assessing feed quality.

Feedonomics’ QA team performs more than 50 checks on GSG’s feed build, ensuring our team optimized it to expectations and is following the plan we outlined during the onboarding call.

It's time to go live.

Our team coordinates with GSG to ensure a seamless experience as its optimized feed goes live in GMC.

Feedo Sports interface showing a live Google Shopping feed with optimized listings for sneakers, snowboards, and jackets.

roduct cards for a surfboard and athletic shorts with a green magnifying glass icon indicating a successful search launch.

Ensuring a successful kickoff.

After GSG’s Shopping feed goes live, our feed specialists monitor it closely to identify additional opportunities for improvement, address any issues that arise, and future-proof the feed to prevent recurring errors.

Expanding to more channels scalably.

After aligning with GSG on its goals for additional channels, our team builds new product feeds that follow the best practices for Facebook, Snapchat, Pinterest, TikTok, and Microsoft Advertising.

Product cards for sports equipment overlaid with social media logos for Facebook, Snapchat, Pinterest, and TikTok.

Monthly calls with Michael.

Michael coordinates monthly calls with GSG to discuss ongoing optimizations, campaign and feed alignment, and service requests, such as custom labels and A/B testing.

Regular feed monitoring and maintenance.

Our team monitors GSG’s feeds on a regular basis to address errors and ensure Michael has visibility into all opportunities for improvement.

24/7 support for any issues that arise.

Along with Michael’s hands-on service, Feedonomics’ global support team is also available 24/7 to handle any requests GSG has, including setting up promotions in GMC and Microsoft.

We guarantee one-hour response times for urgent requests and three-hour response times for standard requests.

Circular diagram of six diverse team members providing 24/7 support, error monitoring, promotion setup, and channel expertise.

Web browser displaying sports products with logos for Amazon, Walmart, eBay, and Target Plus and a female team member.

Exploring growth opportunities.

Brianna also coordinates regular check-ins with GSG to discuss opportunities for growth, including the company’s desire to expand into marketplace channels, such as Amazon, Walmart, eBay, and Target Plus.

Building a presence on marketplaces.

GSG decides to build on its multichannel advertising success by selling its products on marketplaces, so Feedonomics dedicates a marketplace feed manager—Alexa—to begin the onboarding process.

Grid of marketplace logos including Amazon, Walmart, eBay, Target, Google, Facebook, and Instagram.

Feedonomics Surface

Install on BigCommerce — free and ready in minutes.

Explore Surface

Your stack, upgraded.

Connect the dots so your systems move like one engine.

Get my plan

AI isn’t assisting discovery. It’s rewriting it.

Explore how AI is reshaping shopper behavior — and what brands must do to stay visible.

Download the guide

Expert support from a team of specialists.

Michael sets up a kickoff call to introduce GSG to other members of Feedonomics’ support team—including GSG’s account manager, Brianna—and share the next steps in the feed management process.

Time to bring in the data.

Feedonomics uses its flexible technology to pull GSG’s product data from BigCommerce, Google Sheets, and other third-party platforms and combine it within the platform.

Feedonomics can import data from any source via URL, SFTP, or API and accepts all file types, including CSV, XML, JSON, and more.

Is there anything else we can improve?

After importing GSG’s data, our operations team reviews it to identify any missing information, potential challenges, and opportunities for optimization.

Let’s review the plan and execute.

Based on the results of the data review, Michael updates the onboarding plan to factor in the necessary product data optimizations before finalizing it with GSG.

Assessing feed quality.

Feedonomics’ QA team performs more than 50 checks on GSG’s feed build, ensuring our team optimized it to expectations and is following the plan we outlined during the onboarding call.

It's time to go live.

Our team coordinates with GSG to ensure a seamless experience as its optimized feed goes live in GMC.

Ensuring a successful kickoff.

After GSG’s Shopping feed goes live, our feed specialists monitor it closely to identify additional opportunities for improvement, address any issues that arise, and future-proof the feed to prevent recurring errors.

Expanding to more channels scalably.

After aligning with GSG on its goals for additional channels, our team builds new product feeds that follow the best practices for Facebook, Snapchat, Pinterest, TikTok, and Microsoft Advertising.

Exploring growth opportunities.

Brianna also coordinates regular check-ins with GSG to discuss opportunities for growth, including the company’s desire to expand into marketplace channels, such as Amazon, Walmart, eBay, and Target Plus.

Building a presence on marketplaces.

GSG decides to build on its multichannel advertising success by selling its products on marketplaces, so Feedonomics dedicates a marketplace feed manager—Alexa—to begin the onboarding process.

Going full-service with Feedonomics.

Meet Michael, GSG’s dedicated feed manager.

A personalized onboarding plan.

Did you know?

A unique Shopping feed for Google.

GSG’s data is optimized, now let’s protect it.

Monthly calls with Michael.

Regular feed monitoring and maintenance.

24/7 support for any issues that arise.

See what it means to have a data partner supporting you.

Meet Michael, GSG’s dedicated feed manager.

A personalized onboarding plan.

Did you know?

Expert support from a team of specialists.

Time to bring in the data.

Did you know?

Is there anything else we can improve?

Let’s review the plan and execute.

A unique Shopping feed for Google.

GSG’s data is optimized, now let’s protect it.

Did you know?

It's time to go live.

Expanding to more channels scalably.

Monthly calls with Michael.

Regular feed monitoring and maintenance.

24/7 support for any issues that arise.

Did you know?

Exploring growth opportunities.

Building a presence on marketplaces.

Expert support from a team of specialists.

Time to bring in the data.

Did you know?

Is there anything else we can improve?

Let’s review the plan and execute.

Did you know?

It's time to go live.

Expanding to more channels scalably.

Did you know?

Exploring growth opportunities.

Building a presence on marketplaces.