Zbozi Feed Management

Request Demo

Zbozi is a Czech price comparison website which lists products from various categories, along with product reviews.


Zbozi logo


How to create a Zbozi product feed

You can set up as an online store through Zbozi by following the steps at this link here:



Required Zbozi feed fields with a description of each field

Field Name Short Description

Product name


Full name or title of the product. Recommended length 70 characters.

Product description


Description of the product in the Czech language. Must not include promotional texts, slogans or frequently repeated keywords. Recommended length 1000 characters.

Product URL


Link to the product page on the website.

Product price


Full price of the product in CZK, including VAT and all fees.

Product availability


How long it will take to process the order and ship the product.


Recommended Zbozi feed fields with a description of each field

Field Name Short Description

Product category


Category for the product, including sub-categories.

Product ID


Unique identifier for the product, which can be a standard code such as SKU.

Product image URL


Link to the product image on website, in JPG or PNG format. Minimum size 320 x 200 pixels.



European article number. UPC (universal product code) can also be used.



International standard book number.



Manufacturer product/part number.

Product group ID


If you want to mark a group of offers which represent variations when combined.

Product manufacturer


Name of the manufacturer or brand for the product.

Special offer


Used to mark a product as a special offer.

Additional information


Any useful additional information, e.g. warranty info or free accessories included.


Other optional Zbozi feed fields with a description of each field

Field Name Short Description

Product brand


If different from the manufacturer.

Delivery sites


Details of where the product is available for immediate pick up.

Product visibility


Option if you do not want a specific product to be displayed on Zbozi.

Maximum cost per click


Maximum costs per click in CZK.

Maximum CPC for offers


Maximum cost per click on bids.

Recommended retail price


Full retailing price in CZK including VAT and fees.

Sale date


Date that the product launch, or sale launch.


What formats does Zbozi accept?

Files should be created in XML format and encoded in UTF-8.


How to send your feed to Zbozi

The file should be uploaded to a URL on your website.


Need help in optimizing your feed and getting it to Zbozi? We can help, feel free to contact us below.

Check out our success stories

Large Department Store

Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.


Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.


Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.