Zbozi Feed Management

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Zbozi is a Czech price comparison website which lists products from various categories, along with product reviews.

 

Zbozi logo

 

How to create a Zbozi product feed

You can set up as an online store through Zbozi by following the steps at this link here:

https://napoveda.seznam.cz/cz/zbozi/napoveda-pro-internetove-obchody/pridani-obchodu/

 

Required Zbozi feed fields with a description of each field

Field Name Short Description
Product name

<PRODUCTNAME>

Full name or title of the product. Recommended length 70 characters.
Product description

<DESCRIPTION>

Description of the product in the Czech language. Must not include promotional texts, slogans or frequently repeated keywords. Recommended length 1000 characters.
Product URL

<URL>

Link to the product page on the website.
Product price

<PRICE_VAT>

Full price of the product in CZK, including VAT and all fees.
Product availability

<DELIVERY_DATE>

How long it will take to process the order and ship the product.

 

Recommended Zbozi feed fields with a description of each field

Field Name Short Description
Product category

<CATEGORYTEXT>

Category for the product, including sub-categories.
Product ID

<ITEM_ID>

Unique identifier for the product, which can be a standard code such as SKU.
Product image URL

<IMGURL>

Link to the product image on website, in JPG or PNG format. Minimum size 320 x 200 pixels.
EAN

<EAN>

European article number. UPC (universal product code) can also be used.
ISBN

<ISBN>

International standard book number.
MPN

<PRODUCTNO>

Manufacturer product/part number.
Product group ID

<ITEMGROUP_ID>

If you want to mark a group of offers which represent variations when combined.
Product manufacturer

<MANUFACTURER>

Name of the manufacturer or brand for the product.
Special offer

<EROTIC>

Used to mark a product as a special offer.
Additional information

<EXTRA_MESSAGE>

Any useful additional information, e.g. warranty info or free accessories included.

 

Other optional Zbozi feed fields with a description of each field

Field Name Short Description
Product brand

<BRAND>

If different from the manufacturer.
Delivery sites

<SHOP_DEPOTS>

Details of where the product is available for immediate pick up.
Product visibility

<VISIBILITY>

Option if you do not want a specific product to be displayed on Zbozi.
Maximum cost per click

<MAX_CPC>

Maximum costs per click in CZK.
Maximum CPC for offers

<MAX_CPC_SEARCH>

Maximum cost per click on bids.
Recommended retail price

<LIST_PRICE>

Full retailing price in CZK including VAT and fees.
Sale date

<RELEASE_DATE>

Date that the product launch, or sale launch.

 

What formats does Zbozi accept?

Files should be created in XML format and encoded in UTF-8.

 

How to send your feed to Zbozi

The file should be uploaded to a URL on your website.

 

Need help in optimizing your feed and getting it to Zbozi? We can help, feel free to contact us below.

 

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