Yahoo! Gemini is a marketplace for search and native advertising, helping marketers to achieve measurable results with intent driven advertising.
Please note Yahoo Gemini(Oath Ad Platforms) has been re-banded as Verizon Media. More details about Verizon Media feed specifications can be found here.
How to create a Yahoo! Gemini product feed
You can set up a Yahoo! Gemini account by completing the online registration form available here:
Required Yahoo! Gemini feed fields with a description of each field
|Field Name||Short Description|
|Product ID<id>||Unique code or ID used to identify the product.|
|Product title<title>||Name or title of the product. 20-50 characters.|
|Product description<description>||Short description of the product. 20-150 characters.|
|Product image URL<image_link>||Link to product image on the website. Max 1200 x 627 pixels.|
|Product URL<link>||Link to the product page on the website.|
|Product availability<availability>||Either in stock, out of stock, pre-order or available to order. Out of stock products may be removed from the system after 3 months.|
|Product condition<condition>||Either new, used or refurbished.|
|Product price<price>||Current price of the product including decimal point and currency code (e.g. USD, GBP).|
|GTIN<gtin>||Global trade identification number. Either GTIN, MPN or brand field needs to be included.|
|MPN<mpn>||Manufacturer part/product number. Either GTIN, MPN or brand field needs to be included.|
|Product brand<brand>||Brand or manufacturer of the product. Either GTIN, MPN or brand field needs to be included.|
Optional Yahoo! Gemini feed fields with a description of each field
|Field Name||Short Description|
|Additional image URL<additional_image_link>||Link to additional images on the website. Max of 10 additional images can be provided.|
|Age group<age_group>||Age group the product is for (newborn, infant, toddler, child or adult).|
|Product color<color>||Main color of the product.|
|Expiration date<expiration_date>||For perishable products. YYYY-MM-DD.|
|Product gender<gender>||Male, female or unisex.|
|Product group ID<item_group_id>||Similar products can share the same group ID.|
|Product category<google_product_category>||Which category the product is listed under, from Google product listings.|
|Product material<material>||What material the product is made from.|
|Product pattern<pattern>||What pattern features on the product (e.g. striped)|
|Product type<product_type>||If the category for the product is not listed within the Google category tree.|
|Sale price<sale_price>||Discounted price, including decimal points and currency code (e.g. USD).|
|Sale price date<sale_price_effective_date>||The start and end date/time of the sale.|
|Shipping<shipping>||Cost of shipping.|
|Shipping weight<shipping_weight>||Weight of shipping.|
|Shipping size<shipping_size>||Size of shipping.|
|Custom labels||Can contain additional customized information about the item. Maximum of 5 custom labels, numbered 0-4.|
What formats does Yahoo! Gemini accept?
Files can be sent in CSV, TSV or GZIP format.
How to send your product feed to Yahoo! Gemini
Feeds should be made available on a valid FTP server.
Need help in optimizing your feed and getting it to Yahoo! Gemini? We can help, feel free to contact us below.
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