Who Controls the Product Creative (Title, description, etc.) for a Listing on Amazon?

 

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The seller that lists the product first gets to create the initial creative. Over time Amazon uses a composite of attributes from multiple sellers.
 
Brand owners can register on Amazon as ‘registered brand owners’ and control the creative for all products associated with their brand.

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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.

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