Who Controls the Product Creative (Title, description, etc.) for a Listing on Amazon?
The seller that lists the product first gets to create the initial creative. Over time Amazon uses a composite of attributes from multiple sellers.
Brand owners can register on Amazon as ‘registered brand owners’ and control the creative for all products associated with their brand.
Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.