A typical ERP system covers key business processes such as Human Resource Management, Supply Chain Management, Purchasing, Customer Relationship Management and many other business related modules. These modules (or core capabilities) are outside the scope of a PIM’s, which is to ultimately unify product data across systems.

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.