A PIM serves to consolidate and administer scattered product information into a single holistic product data ecosystem.
 
A PIM is different than a feed platform, because it’s really meant to allow editing of product data on a one-by-one basis, rather than through transformational rules.

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.