What is the Main Feature of a PIM (Product Information Manager)?


A PIM serves to consolidate and administer scattered product information into a single holistic product data ecosystem.
A PIM is different than a feed platform, because it’s really meant to allow editing of product data on a one-by-one basis, rather than through transformational rules.

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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.