Shopping Actions is a major push by Google into becoming a marketplace.
The key differences between Shopping Actions and Google Shopping are:
1. Pay Per Sale Model drives traffic to Google Express, and it is not Pay Per Click.
2. Sale Happens on Google, and it uses your Google Wallet saved credit card.
3. Shopping Actions works across Google Search, Google Express, and Google Assistant
Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.