Walmart Seller FAQ

The Walmart Marketplace allows third-party sellers to list their products on Walmart.com to reach over 110 million unique monthly visitors.

What do I need to set up a Walmart Seller account?

You will need to supply your business info for the account setup. This includes the following items:

  • US Business Tax ID (SSN not accepted)
  • W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations
  • US business address
  • Planned integration method for your product catalog (bulk upload, API, solution provider)

During the application process, you will supply information about your primary product categories, catalog size and related information (e.g. total SKUs you will be selling on Walmart.com initially with verified UPC information, and used vs. refurbished, etc.).

To sign-up for a Walmart Seller Account, you may use the Feedonomics Partner link.

What are the commission rates and fees on Walmart?

Referral Fee percentages range from 6% to 15% for most categories.

To find the referral fee for your category of products, please refer to Referral Fees for Contract Categories in the Walmart Seller Help Knowledgebase.

What are the image requirements on Walmart?

Walmart accepts three file types for product images: JPEG, BMP and PNG. The minimum image dimensions are 500 x 500 pixels for no zoom capability. For zoom capability, minimum image dimensions are 2000 x 2000 pixels. The maximum file size is 2 MB.

Do I need approval to list in certain categories on Walmart?

For the following categories, you will need to obtain pre-approval from Walmart’s Partner Support team:

  • Fragrance
  • Luxury Brands
  • Software
  • Cell Phones and
  • Accessories
  • Halloween and select seasonal products
  • Custom Content

To request approval, go to the Partner Support page and choose “Items > Item Categorization > General questions.” You will be able to send an email to Walmart Partner Support to begin the process.

Are UPCs or GTINs required to sell on Walmart?

Yes. Walmart requires that all items sold on Walmart.com have Product IDs (GTIN, UPC, or EAN). If the item is something you have manufactured or produced, you may contact one of the many organizations that manage Product IDs to generate an ID for your item. Sellers must use the GS1-Certified, valid and approved GTIN, UPC or ISBN for your item.

If you do not have an approved GTIN for your products, please visit this GS1 site for more information. Please note that there are multiple sites to purchase GTINs, so confirm they are GS1-Certified before purchasing from anywhere other than the GS1 website.

Please see the Walmart Seller Help Knowledgebase for more details on GTIN requirements.

Contact Feedonomics today to learn how our team of marketplace specialists can assist your business with everything from product listing to order management.

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.