Vertaa Feed Management

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Vertaa is a Finnish website that helps customers find the best prices and fastest delivery times.


Vertaa Finland


How to create a Vertaa product feed

To sign up with Vertaa, complete this short registration form here:


Required Vertaa feed fields with a description of each field

Field Name Short Description
Product category Category for the product including sub-categories.
Product name Full name or title of the product.
Product brandName of brand or manufacturer of the product.
Product price Full price of the product including VAT. Numerical value and decimal point. No currency symbols.
Product URL Link to the product page on the website. Mandatory for online retailers.
Delivery time How long it takes to get the product delivered. Mandatory for online retailers.
Shipping method How the product will be shipped (delivery, express, or pick-up). Mandatory for online retailers.
Delivery price Cost of postage and packaging including VAT. Mandatory for online retailers.
Service country code 2 letter code for country where product is being shipped from, e.g. NL. Mandatory for online retailers.


Optional Vertaa feed fields with a description of each field

Field Name Short Description
Product IDUnique code to identify the product.
Product description Short description of the product.
Product features name e.g. color, size, weight, etc. Can be multiple.
Features valueCorresponding value to the ‘features name’ field, e.g. black, large, 500g, etc.
Promotional textAny text linked to promotional offer on the product.
Product image URLLink to product image on the website. JPG, PNG or GIF. Minimum 250 x 250 pixels.
Product availability Whether product is in stock or out of stock.
Product quantityHow many units of the product are in stock.
Shipping description Useful shipping information, e.g. ‘order before 20:00 for next day delivery’.


What formats does Vertaa accept?

Files should be sent in XML format.


How to send your product feed to Vertaa

The file should be placed at an accessible URL address.  


Need help in optimizing your feed and getting it to Vertaa? We can help, feel free to contact us below.

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