1Have you ever wondered how to increase product exposure and merchant sales? Selecting the proper advertising channel will enable you to gain an edge over your competitors by attracting new customers and increasing sales.

  1. Google Shopping

    Cost per Click (CPC)
    Highest traffic and conversion rate merchant shopping site
    Products will be shown on Google search results using Adwords

  2. Shopzilla

    Cost per Click (CPC)
    Easy bidding tools
    Zero bid for poor conversion products
    Bizrate reviews
    Almost 4% conversion
    Bulk FTP product feed uploads

  3. PriceGrabber

    Cost per Click (CPC)
    No-minimum CPC
    15.52% cost of sale
    Click traffic leading shopping engine
    Product lists can be sent to Yahoo Shopping

  4. Amazon Product Ads

    Paid Amazon Product Ads
    Benefit from Amazon’s Marketplace traffic and brand recognition
    Added retargeting and branding to merchant’s external web store for transactions
    Do not have to be a Marketplace program subscriber

  5. eBay Commerce Network

    Cost per Click (CPC)
    Greater flexibility with category level bids
    Generated 2nd highest traffic of all shopping engines
    Merchant listing also receive exposure on Google Shopping

  6. Become

    Cost per Click (CPC)
    Aggregated product research including expert and consumer reviews, articles,
    forums and buying guides
    Smaller shopping engine with 18% COS

  7. Nextag

    Cost per Click (CPC)
    20.66% COS
    Converts at almost 3%
    Category, product level, and CPC bidding model (allowing for brand bidding)

  8. Bing Product Ads

    Cost per Click (CPC)
    As of Q1 2014, Bing Shopping is no longer free
    Ads appear on Bing Search with product images and details

  9. Pronto

    Buying guides
    Almost 4% conversion rate during Q1
    Supports FTP whole feed processing

  10. Amazon.com

    Online Marketplace
    Products can be sorted
    Amazon fee structure based off percent sale

Sources

https://searchenginewatch.com/sew/study/2097413/shopping-engines

https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales

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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.