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Rakuten Advertising Feed Specifications

Rakuten Advertising

Monthly visitors
600 million

2018 revenue
10.3 billion USD

Setagaya City, Tokyo, Japan

International or Domestic

Ready to reach a whole new audience? Let us help you get your products listed on Rakuten.

About Rakuten

Rakuten allows retailers to build relationships with their customers

How to create a Rakuten Advertising product feed

You can register for an account with Rakuten by completing this short form here.


You can then set up an account through Rakuten LinkShare. Once you provide a valid IP address, you will be sent the login and password information.

Rakuten feed

Required Rakuten Advertising feed fields

All files on Rakuten LinkShare will contain three fields in the header: MID (Merchant ID assigned by Rakuten LinkShare), company name and date/time that the file was deposited.

Field NameDescription
Product IDUnique ID used to identify a product (between 3-30 numbers in total).
Product nameIt is recommended that you include product type in this field also.
SKU numberUnique stock keeping unit number for the product.
Primary categoryUse either top-level category (e.g. apparel) or bottom-level category (e.g. jeans) as using both may exceed character limit.
Product URLLink to the product page on the website.
Product image URLLink to the product image on the website (must be an absolute URL)
Short product descriptionShort description in plain text, not HTML.
Retail priceFull price without discount. Use only numbers and decimal points without currency symbols (e.g. 20 or 20.00)
Is deleted flagN if the product should appear in the interface, otherwise Y. Default is N.
Is all flagY if product is to appear in all offers, otherwise N. Default is Y.
Class IDClassification type (number), based on product type (e.g. clothing, music, etc.). Only required if you are submitting an attribute file (see below).
Is product link flagY if the product is to be offered to publisher as Individual Product Link in Create Links section. Otherwise N.
Is storefront flagThis is a now retired feature. Please enter N.
Is merchandiser flagY if product is to be offered to publisher in Merchandiser product file FTP. Otherwise N.
CurrencyThe 3-character ISO currency code (e.g. USD, GBP, EUR, etc.)

Optional Rakuten Advertising feed fields

Field NameDescription
Secondary category (ies)Additional product categories, if applicable.
Buy URLLink to shopping cart with product.
Long product descriptionIn plain text, not HTML. This is a recommended field to provide maximum information on the product.
DiscountAmount or percentage deducted from product price.
Discount typeAmount or percentage.
Sale priceUse numbers and decimal points, no currency symbols (e.g. 20 or 20.00). If a discount is available on the product, enter the discount price in this box and the undiscounted price in the retail price box.
Begin dateDate that product becomes available (dd/mm/yyyy).
End dateDate that product stops being available (dd/mm/yyyy).
BrandProduct brand name.
ShippingCost of default shipping option available.
Keyword (s)Keywords for internet searches. Recommended field.
Manufacturer part numberThis may sometimes be the same as the SKU.
Manufacturer nameName of the manufacturer for the product.
Shipping informationInformation on the default shipping option.
AvailabilityWhether or not the product is in stock.
Universal product codeProduct barcode. Recommended to include.
M1Leave null unless otherwise instructed.

In additional to the fields above which are included in the Primary Files, you can also add an Attribute File which provides additional information about each product. The fields of the attribute file will depend on the Class ID of the product (if used). For example, something with the Class ID 40 is computer hardware. The attribution file associated with Class ID 40 accepts fields such as Ram, Processor, Hard Drive and Monitor Size.

What formats does Rakuten Advertising accept?

Rakuten accepts TXT files.

How to send your feed to Rakuten Advertising

You can submit files by FTP. The initial file you submit should include the complete product database. Before sending your initial file, contact your Technical Consultant at Rakuten so that they can review file format and content. Subsequent files you upload can be complete product files or ‘delta’ files that add new products, update information on existing products or delete products. Updated Merchandiser files should be uploaded to Rakuten LinkShare daily.

If you need help with creating a Rakuten Advertising feed, feel free to contact us.

Rakuten Advertising

Monthly visitors
600 million

2018 revenue
10.3 billion USD

Setagaya City, Tokyo, Japan

International or Domestic

Ready to reach a whole new audience? Let us help you get your products listed on Rakuten.

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