Large Jewelry Retailer
Implementing FeedSPI™ Achieves a 19.4% ROAS Increase on Google Shopping over a 2 month period.
Client Overview
With thousands of rings, necklaces, earrings, and watches, this retailer is one of the world’s largest jewelry companies with hundreds of locations and a huge eCommerce presence.
The Feedonomics Solution
Jewelry is a vertical that is well known to be price competitive. Often the only distinguishing factor for branded jewelry is the price.
By utilizing the data that FeedSPI™ gathers, custom labels based on the competitive landscape were created to group products strategically. Bids could be reduced when a particular SKU wasn’t priced competitively, and bids could be increased when a particular SKU wasn’t showing up on Google Shopping.
After tracking the results for 5 weeks, there was a clear trend of increased ROAS with a decreased CPA, all through one of the most difficult times of the year to improve performance – the Christmas shopping season.
With the power of FeedSPI™ and strategic bid optimization working together, this client was able to get ahead of the competition and achieve excellent performance gains.
The Results
The client began working with FeedSPI™ in December of 2016. The performance results are from the first 5 weeks of using Feedonomics.
(Dates compared 11/7/2016 – 1/13/2017)
%
Increase in ROAS
%
Decrease in CPA
Decrease in CPC
%
Increase in Conversion Rate
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