Google Shopping Feed Management

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ShopMania is an online price comparison and ecommerce shopping tool.  


How to create a ShopMania feed


You will need to fill out the information in this contact form to begin the process of setting up your store and feed with ShopMania at

Required ShopMania Feed Fields with description of each field


Field NameDescription
CategoryMust contain your site’s category with the full path from the root category to the category where the products are listed.
Limit: 255 characters
Merchant CodeA unique product code identifier by which the products are identified in your store. It’s recommended that the code does not change overtime.
Limit: 100 characters
Product nameThe name of the product as it appears on your site.
Limit: 255 characters
Product URLThe URL to the product page.
Image URLThe URL to the product’s main image. We recommend submitting a large size image with good quality that matches your product.We do not allow any embedded information in the picture, such as watermark, logo or promotional text.
Product priceThe product price must include all the taxes, except for the shipping cost, which must be displayed in a separate field.We do not allow prices that are available only for a specific customer category.The price should not contain the currency: USD


Optional ShopMania Feed Fields with description of each field


Field NameDescription
ManufacturerThe manufacturer’s name or brand of the product.
Limit: 100 characters
ModelThe manufacturer’s assigned part number for the product (MPN, EAN, UPC or ISBN).
Limit: 100 characters
Product descriptionThe product description; do not use HTML tags, Javascript code, images or any other type of multimedia file.
Limit: 200 character
CurrencyThe price currency.
Shipping costThis is the product shipping cost. In order to display the shipping cost included in the feed you must check this option “Individual product shipping prices” in the Settings – Shipping settings section in your account. The shipping cost should be expressed in the same currency as the product price. The shipping cost must include all applicable taxes. Free shipping should be indicated by zero (0.00).

Contains specifications regarding the availability of a product. The values accepted for this field are:– In stock: Include this value if you are certain that it will ship (or be in-transit to the customer) in 3 business days or less. For example, if you have the item available in your warehouse.– Available for order: Include this value if it will take 4 or more business days to ship it to the customer. For example, if you don’t have it in your warehouse at the moment, but are sure that it will arrive in the next few days. For unreleased products, use the value Preorder.

– Out of stock: You’re currently not accepting orders for this product.

– Preorder: You are taking orders for this product, but it’s not yet been released.
Note: If you use other values for the availability information in your feed, you need to access your ShopMania control panel and to match these values to the ones used in the ShopMania system.

GTIN (UPC/EAN/ISBN)The primary set of unique product identifiers are the Global Trade Item Numbers (GTINs), which include UPC – Universal Product Code, EAN – European Article Number (in Europe)and ISBN – International Standard Book Number.
These values are very important for matching users’ queries to your products. It is mandatory to provide the ISBN for books. However we strongly recommend that you provide GTIN identifiers for all products, as this may become mandatory in the future.


What formats does ShopMania accept (CSV, XML, API, etc)


ShopMania accepts files in TXT, CSV or XML.


How to send your feed to ShopMania

In order to send your feed you will need to login to your ShopMania account and go to the Settings – Upload Settings section. Then you will choose the upload method (auto or manual). If you select auto then insert the URL for your feed. If you select manual then upload your data file at this time. It takes between 1 and 3 working days for your feed to be approved and for your products to appear on the site. If you don’t receive any notification regarding the datafeed over a longer period of time, please reach out to them via email at


Need help in optimizing your feed and getting it to ShopMania? We can help, feel free to contact us below.

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