On the heels of Amazon’s recent announcement to shorten its shipping time for Prime customers from free two-day shipping to one-day shipping, Walmart has an exciting development of its own. Walmart revealed today that it plans to offer free, one-day shipping for 220,000 items. These popular products range from diapers, batteries, toys, and electronics.

How does Walmart’s NextDay service work? When online shoppers go to the Walmart website, they’ll see what products are available for NextDay delivery. The service is free as long as you spend a minimum of $35.

team meeting about transitioning feeds

NextDay rolls out this week in Phoenix, Arizona and Las Vegas, Nevada. Southern California online shoppers will see NextDay being offered in the near future and additional regions will be added throughout the year. As the retail giant expands in various markets, it will also add additional products to the program.

Customer expectations for two-day shipping used to be the norm. However, when Amazon announced their change last month for Prime customers, it forced Walmart’s hand to up the ante in the shipping wars.

Also weighing in is Target, which recently launched its Restock program, offering free next day delivery on 35,000 products when you use your Target REDcard. Non-REDcard holders can use the service at $2.99 per delivery. The retail company also has a free two-day shipping program. Customers are eligible for this shipping service if they use their REDCard or spend a minimum of $35.

While Walmart, Target and Amazon battle it out for market share, brands will benefit from these changes. We know that listing your products on various marketplaces can be time consuming and challenging, especially if you have hundreds or thousands of items. Our feed management platform optimizes your product listings on shopping websites such as Google, Amazon, Facebook, eBay, Walmart, and hundreds more. Schedule a free demo today to see how we can supercharge your product feeds!

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.