One service our clients love is our free feed audits. We can audit any existing feed on any legacy shopping feed platform, or even help you pitch new clients with a complementary feed audit.
We typically find many problems in feeds managed by other systems, including:
Does the title contain brand?
Does the title contain color? (if it exists)
Does the title contain size? (if it exists)
Does the description or title contain whitespace at the begining or end?
Does the title contain HTML?
Is the title field too long? (Google Shopping titles need to be less than 70 characters)
Are the Categories for the various engines (Google Shopping, Nextag, Amazon, etc.) set correctly?
Do the prices have the right formating (2 decimal places, right currency)?
Are the prices in the feed actually correspond to the prices on the website?
Do all the URLs work?
Do any of the images broken?
With the best practices, not only can you avoid policy violations and suspensions on engines like Google Shopping, but you can also get the best performance.
Want to make sure your shopping feeds conform to the best practices?