RichRelevance Feed Management

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RichRelevance is an omnichannel personalization provider used by over 200 multinational companies to deliver customer experiences across the web, mobile and in store.


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How to create a RichRelevance product feed

You can request a demo with RichRelevance by completing this online form here:


Required RichRelevance feed fields with a description of each field

Field Name Short Description

Product ID


Unique code used to identify the product. Max 100 characters.

Product name


The full name of the product as it is displayed on the website. Max 255 characters.

Product price


Current price of the product, including decimal point but no currency symbols.
Whether the product is recommendable or not. Usually used to indicate whether a product is in stock or out of stock.

Product image URL


Link to the product image on the website.

Product URL


Link to the product page on the website.


Optional RichRelevance feed fields with a description of each field

Field Name Short Description

Product parent ID


Code defining the parent of a product.

Product rating


Overall rating of the product.

Review total


How many reviews the product has had.

Product brand


Name of the brand or manufacturer of the product. Max 255 characters.

Sale price


Used if the sale price is different from the full price.

Sale start date


What date the sale starts.

Sale price minimum


Minimum sale price.

Sale price maximum


Maximum sale price.

List price minimum


Minimum list price.

List price maximum


Maximum list price.


What formats does RichRelevance accept?

Feeds should be provided as a TXT file. Files should be encoded in UTF-8 without a BOM (bite order mark).


How to send your product feed to RichRelevance

Feeds should be uploaded once per day to the RichRelevance FTP server. Product feed files should be placed in a Catalog Feed ZIP or GZ file along with a Category Feed File (a hierarchical description of your catalog’s category structure) and a Product-Category Mapping Feed File (a mapping of products to relevant categories). A Product Attribute Feed File can also be supplied if necessary. All files should be in TXT format.


Need help in optimizing your feed and getting it to RichRelevance? We can help, feel free to contact us below.

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