Advanced Google Shopping Tactics: Get Ahead of Your Competitors in 2020
Getting in front of shoppers on Google is more competitive than ever. With the recent expansion of free product listings on Google Shopping and other Google updates, Google Shopping is poised to support eCommerce business on an even greater level. Understanding how to build your ad campaigns and optimize your listings can help you gain a leg up from your competitors.
In this white paper, you’ll learn:
How to build your accounts correctly to reduce cost
How to structure your campaigns to improve traffic and conversions
When to use a manual shopping setup vs Smart Shopping
Best practices for optimizing your product listings