Rakuten Marketing Feed Management

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Rakuten allows retailers to build relationships with their customers


How to create a Rakuten Marketing product feed


You can register for an account with Rakuten by completing this short form here.


You can then set up an account through Rakuten LinkShare. Once you provide a valid IP address, you will be sent the login and password information.


Required Rakuten Marketing feed fields with a description of each field


All files on Rakuten LinkShare will contain three fields in the header: MID (Merchant ID assigned by Rakuten LinkShare), company name and date/time that the file was deposited.


Field Name Short Description
Product IDUnique ID used to identify a product (between 3-30 numbers in total).
Product name It is recommended that you include product type in this field also.
SKU number Unique stock keeping unit number for the product.
Primary category Use either top-level category (e.g. apparel) or bottom-level category (e.g. jeans) as using both may exceed character limit.
Product URL Link to the product page on the website.
Product image URL Link to the product image on the website (must be an absolute URL)
Short product descriptionShort description in plain text, not HTML.
Retail price Full price without discount. Use only numbers and decimal points without currency symbols (e.g. 20 or 20.00)
Is deleted flag N if the product should appear in the interface, otherwise Y. Default is N.
Is all flag Y if product is to appear in all offers, otherwise N. Default is Y.
Class IDClassification type (number), based on product type (e.g. clothing, music, etc.). Only required if you are submitting an attribute file (see below).
Is product link flag Y if the product is to be offered to publisher as Individual Product Link in Create Links section. Otherwise N.
Is storefront flagThis is a now retired feature. Please enter N.
Is merchandiser flagY if product is to be offered to publisher in Merchandiser product file FTP. Otherwise N.
Currency The 3-character ISO currency code (e.g. USD, GBP, EUR, etc.)


Optional Rakuten Marketing feed fields with a description of each field


Field Name Short Description
Secondary category (ies)Additional product categories, if applicable.
Buy URLLink to shopping cart with product.
Long product description In plain text, not HTML. This is a recommended field to provide maximum information on the product.
Discount Amount or percentage deducted from product price.
Discount type Amount or percentage.
Sale price Use numbers and decimal points, no currency symbols (e.g. 20 or 20.00). If a discount is available on the product, enter the discount price in this box and the undiscounted price in the retail price box.
Begin dateDate that product becomes available (dd/mm/yyyy).
End dateDate that product stops being available (dd/mm/yyyy).
Brand Product brand name.
Shipping Cost of default shipping option available.
Keyword (s)Keywords for internet searches. Recommended field.
Manufacturer part number This may sometimes be the same as the SKU.
Manufacturer name Name of the manufacturer for the product.
Shipping information Information on the default shipping option.
Availability Whether or not the product is in stock.
Universal product codeProduct barcode. Recommended to include.
M1Leave null unless otherwise instructed.


In additional to the fields above which are included in the Primary Files, you can also add an Attribute File which provides additional information about each product. The fields of the attribute file will depend on the Class ID of the product (if used). For example, something with the Class ID 40 is computer hardware. The attribution file associated with Class ID 40 accepts fields such as Ram, Processor, Hard Drive and Monitor Size.


What formats does Rakuten Marketing accept?


Rakuten accepts TXT files.


How to send your feed to Rakuten Marketing

You can submit files by FTP. The initial file you submit should include the complete product database. Before sending your initial file, contact your Technical Consultant at Rakuten so that they can review file format and content. Subsequent files you upload can be complete product files or ‘delta’ files that add new products, update information on existing products or delete products. Updated Merchandiser files should be uploaded to Rakuten LinkShare daily.

If you need help with creating a Rakuten Marketing feed, feel free to reach out to us below.


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