Children’s Toys

Take Some Risk Agency worked with Feedonomics to split test different titles using custom labels. By applying advanced feed optimization we managed to increase revenue by 4x and reduce CPA by 67%

 

Client Overview

Rose and Rex sells elegantly designed toys that encourage kids with imaginative play. The toys are curated by teachers and promoted by Vogue, Architectural Digest, InStyle, and goop.

The Challenge

Agencies such as Take Some Risk constantly push the benchmarks for their clients. With a huge demand to grow online sales, brands are looking to their partners for guidance on ways to increase ad performance and drive more sales.

The Feedonomics Solution

By utilizing the Feedonomics platform, online retailers are easily able to conduct split tests and optimize their product listings. 

Using custom labels we tested two variations of the ad title. Would it be better to have the brand at the beginning of the title or at the end? The results came back with a clear winner. Having the brand at the end of the title delivered significantly higher performance.

The Product Title Tested

Red Ceramic Tea Set in Suitcase by Moulin Roty

vs.

Moulin Roty’s Red Ceramic Tea Set in Suitcase

This was one of many split tests that we conducted because we don’t believe in a “set it and forget it” approach when it comes to product feeds.

The Results

Return on Investment

%

Decrease in Cost Per Acquisition

Increase in Revenue

“After working with a range of feed management platforms, nothing compares to Feedonomics and the technology we get access too. Making sure clients have the best shopping feed possible is important to us. Plus their customer service is top notch.”

Duane Brown, Founder & Head of Strategy at Take Some Risk

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Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.