Oath Inc. is a subsidiary of Verizon Communications. It serves as the umbrella company for several companies, including AOL and Yahoo. Oath is committed to digital media business.

Oath Feed Formats 

The current file formats that are supported include:

File FormatDelimited?Encoding
.csvYesUTF-8, UTF-16 and UTF-32
.tsv UTF-8, UTF-16 and UTF-32
.txtYesUTF-8, UTF-16 and UTF-32
.xml UTF-8, UTF-16 and UTF-32
 
 

Feed File Specifications

The feed file formats are described below.

Field nameType & sizeDescriptionRequired or optional
idstring, Max size: 100Unique id to identify the product. The product sets, user recommendation and dot pixel custom events should use this id. All products with duplicate ids will be ignored.required
titlestring, Max size: 100The title of the product. This field will be used in the ad presentation. Title displayed is 20-50 characters.required
descriptionstring, Max size: 4000A short description of the product. This field will be used in the ad presentation. Description displayed is 20-150 characters.required
image_linkstringLink to an image of the product. The image provided will be mapped to these formats for native ads: large 627x627px and HQ 1200x627px.required
linkstringLanding page of the merchant when the ad is clicked.required
availabilitystring
Defines product availability. Accepted values are:
  • in stock – product is in stock and can be shipped immediately.
  • out of stock – product is currently unavailable.
  • preorder- product will be available in future.
  • available for order – Product can be shipped in 1-2 weeks.
  • out of stock products are not eligible for serving and may be removed from the system after 3 months.
optional (will default to in stockif absent)
conditionstringThe condition of the product. Accepted values are new, refurbished, or used.required
pricestringThe cost of the product and currency. Currency should be specified as the ISO 4217 currency code e.g. 9.99 USD. This field will be used in ad presentation along with title as: title – price. The currency symbol will be used. E.g. Bead-Fringe Suede Ankle Boot – $1200.required
gtinstring, Max size: 70The Global Trade Item Number (GTINs) can include UPC, EAN, JAN, and ISBN.one of gtin/mpn/brand is required
mpnstring, Max size: 70The number which uniquely identifies the product to its manufacturer.one of gtin/mpn/brand is required
brandstring, Max size: 70The name of the brand.one of gtin/mpn/brand is required
additional_image_linkstring, Max size: 2000Comma separated multiple (max 10) additional image urls can be provided.optional
age_groupstringThe age group the product is meant for. Accepted values are newborn, infant, toddler, kids, and adult.optional
colorstring, Max size: 100The color of the product.optional
expiration_dateISO‑8601 (YYYY‑MM‑DD) or YYYY‑MM‑DDTHH:MM or YYYY‑MM‑DDTHH:MM-0000). Dates without a time will default to 00:00 (midnight at the start of the date). Dates with a time but without a time zone will default to UTC.The expiration date of the product. An expired product is not eligible for serving.optional
genderstringAcceptable values are male, female, and unisexoptional
item_group_idstringSimilar products can share same item group idoptional
google_product_categorystring, Max size: 250Predefined values from Google’s product taxonomy. For example, Apparel & Accessories > Clothing > Dresses.optional
materialstring, Max size: 200Material or fabric of the product.optional
patternstring, Max size: 100The pattern or graphic print featured on a product.optional
product_typestring, Max size: 750The retailer-defined category of the product as a string. Examples : TSV format: Home & Garden > Kitchen & Dining > Appliances > Refrigeratorsoptional
sale_pricestringThe discounted price if the product is on sale. Currency should be specified as the ISO 4217 currency code. Specified as 9.99 USDoptional
sale_price_effective_dateISO‑8601 (YYYY‑MM‑DD) or YYYY‑MM‑DDTHH:MM or YYYY‑MM‑DDTHH:MM or YYYY‑MM‑DDTHH:MM-0000).The start and end date/time of the sale, separated by a slash. e.g., 2014-11-01T12:00-0300/2014-12- 01T00:00-0300. Dates without a time will default to 00:00 (midnight at the start of the date). Dates with a time but without a time zone will default to UTC.optional
shippingstring optional
shipping_weightstring optional
shipping_sizestring optional
custom_label_0string, Max size: 100Can contain additional information about the itemoptional
custom_label_1string, Max size: 100Can contain additional information about the itemoptional
custom_label_2string, Max size: 100Can contain additional information about the itemoptional
custom_label_3string, Max size: 100Can contain additional information about the itemoptional
custom_label_4string, Max size: 100Can contain additional information about the itemoptional
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