There are more than 1 billion monthly active users on TikTok.*
TikTok users spend on average a movie’s length of time on the platform every day.
These users aren’t just browsing…they’re buying.
- 1 in 2 TikTok users have discovered a new brand or product on TikTok*
- 61% of weekly TikTok users have engaged in social shopping behaviors on TikTok*
What is TikTok Shop
TikTok Shop is an innovative new shopping feature which enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and the product showcase tab.
What are TikTok Shopping Ads?
Designed to drive the best performance possible based on catalog information on TikTok, Shopping Ads amplify product discovery, purchase intent, and conversion with smarter, intent-based targeting and advanced creative functionalities.
57 billion views of #tiktokmademebuyit hashtag.
Source: TikTok Hashtag, as of June 2023
92% of TikTok users said they take action after watching a product in TikTok.
Source: TikTok Marketing Science Global, Time Well Spent Custom Research, Kantar, March 2021
90% of US shoppers claim to be satisfied with their experience when TikTok was a part of their purchase journey.
Source: TikTok Marketing Science US Path to Purchase Research, Luth, September 2021
Visibility on purchases improves our system to bring higher quality traffic to your shop.
Faster and frictionless checkout will increase engagement and provide better consumer experience.
Work with creators through the Affiliate Marketplace, exclusively available on TikTok Shop.
Meet our speakers
TikTok US Shop Learning Partner
TikTok Global Business Marketing Strategist
*Sources: TikTok Internal Data, Global, July 2022: TikTok Internal Data, US, July 2022