Meet The Leadership That Powers Feedonomics

Shawn Lipman

Chief Executive Officer

Shawn is passionate about eCommerce and the role that technology can play in enabling successful online initiatives. Shawn is also an accomplished entrepreneur who employs his talents in finance, leadership, and general management to build compelling businesses. Shawn previously founded a health care company that in 10 years grew to be the contracted provider to some of the largest health care chains in the United States.

Robert Roizen

Chief Technology Officer

Robert specializes in the design of lightning fast database schemas and distributed system architectures that are easy to maintain. Robert has previously developed artificial intelligence algorithms used on websites that landed in the top 1,500 websites on the internet. Robert received a Bachelor’s degree in Electrical Engineering and Computer Science from UCLA, where he graduated summa cum laude.

Brian Roizen

Chief Architect

Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian has previously created several artificial intelligence websites and mobile apps that reached tens of millions of users per month. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.

Igor Roizen

Chief Scientist

Igor is a pioneering computer scientist who co-authored artificial intelligence algorithms with the 2012 Turing Award (commonly considered the Nobel Prize in Computing) recipient Judea Pearl. His work on the optimality of computerized game-playing algorithms has led to AI breakthroughs in chess, culminating with IBM’s Deep Blue, for the first time defeating the reigning world chess champion. While Chief Scientist at Shopzilla, he was granted over 10 patents in key areas of search-engine technology.

gary putterman

Chief Financial Officer

With over 18 years of experience in managing and founding companies in the digital space, Gary brings a blend of financial and operational experience, combined with a wealth of knowledge attained from his immersion in the industry. Gary is responsible for developing, communicating, executing, and sustaining corporate strategic initiatives, and ensuring that Feedonomics is always at the forefront in competing for and maintaining a leadership position in every segment of the industry in which it operates.

Jason Nichol

VP of Operations

Jason comes with a diverse and longstanding technical background established through years of supporting companies such as Swiss Bank, Deutsche Bank & Accenture. Well versed in all levels of technical support and website application development, coupled with strong marketing experience, make him the ideal person for establishing and supporting processes for the most complicated feeds & integrations. Jason oversees Feedonomics’ entire Feed Optimization team and is always happy to go the extra mile to ensure your needs are met.

Patrick Hentschel

Senior Director of Global Accounts

Patrick and his team are experts at working with prospective and existing clients to integrate Feedonomics with their eCommerce infrastructure. Patrick graduated summa cum laude from UCLA with a Bachelor’s degree in psychology. He has coordinated numerous projects funded by NIH and NASA, and was a Fulbright Research Grant finalist.

Colin Madden

Senior Director of Client Success

Colin and his team work hard to make sure every Feedonomics customer is taken care of. He loves to see businesses grow, whether you’re a mom and pop shop or a Fortune 500 company. Colin brings years of experience from the Job Advertising industry, where he oversaw relationships at ZipRecruiter with direct buyers as well as international agencies.

Nate Schlossberg

VP of Engineering

Nate brings years of technical leadership experience to the Feedonomics team. Formerly a software project lead at Lockheed Martin, Nate is a champion of lean AGILE development processes, DevOps, and cutting-edge tools and techniques to ensure customers and end users get exactly what they want, when they need it. Nate holds a Bachelor’s degree in Engineering from Harvey Mudd College and a Master’s degree in Electrical Engineering from UCLA.

Anthony Surkin


Tony brings over 20 years of experience in managing the Accounting and Finance departments for some of the leading companies in the Healthcare industry. He holds a Bachelor of Science degree in Business Administration from California State University, Northridge and MBA from Western Governors University. Tony has significant expertise in utilizing historical financial data to develop predictive models for managing growth and assessing performance at a granular level.

Dave Weber

Senior Infrastructure Engineer

Dave and his team work hard to make sure our infrastructure is always running smoothly. He previously served as the Manager of Automated Systems at Shopzilla where he developed the back-end infrastructure for scheduling 1000+ ETL and data processing batch jobs on a 24/7 basis, processing hundreds of millions of products a month. He went on to implement breakthrough Artificial Intelligence Algorithms on the Research and Development team at Shopzilla. Most recently, he was at TicketMaster, where he managed business-critical infrastructure for their eCommerce platform.

Colleen Friess

Director of Client Success

Colleen is a feed and marketing leader who excels in helping clients increase performance through collaborative problem-solving. She was formerly the head of the Structured Data & Feeds team at iProspect. She has also worked with large brands and retailers including Apple, Sears, and Estee Lauder.

Dallas Moore

Senior Director of FeedFillment™

Dallas comes to Feedonomics with a background in SEO and Organic Search getting his start in Affiliate Marketing with top name brands like Lenovo and Hewlett-Packard. He holds a Bachelor’s degree in Foreign Language from the University of North Alabama where he also studied management and cross-cultural communication. Directing our international FeedFillment team, Dallas ensures the team has the resources it needs in order to provide exceptional service and support.

Dmitriy Ryzhiy

Senior Director of Marketplaces

Dmitriy is passionate about helping brands maximize their potential on ecommerce marketplaces through a combination of technology solutions and proven best practices. Dmitriy comes to Feedonomics with experience at and as country manager for a consumer electronics company. Well versed in strategy, operations, marketing, and supply chain management, Dmitriy understands the complexities of selling on marketplaces and is always looking for opportunities to improve customer experience.

Garima Jaiswal

Senior FeedFillment™ Service Manager

Garima and her team focus on providing an exceptional Feedfillment™ service to their clients. She curates talent, focuses on team building, and fosters long-lasting relationship with clients. Prior to joining Feedonomics, she was teaching undergraduate students. She holds a Bachelor’s degree in Computer Applications and an MBA from India. She also received a Master’s degree in Management Information Systems from the University at Buffalo, NY.

Ioana Ungureanasu

FeedBuild™ Operations Manager

Ioana holds a Bachelor’s degree in Political Science with a concentration in Comparative Politics and a minor in Statistics from the University of California, Los Angeles.

Marlon Dubery

Growth Engineering Manager

Marlon applies a holistic approach to marketing. His extensive knowledge in Paid Media and SEO is just ridiculous, no matter what level you think you may be at, Marlon will have something of value to add. No matter where Marlon goes, he injects value, passion and most importantly, results.


We launched Feedonomics with the vision of creating the leading feed platform in the industry. We were founded on the knowledge that optimized feeds perform better. Our founders experienced many shortcomings with legacy feed platforms while managing feeds at large advertising agencies. 

Feedonomics was created in direct response to the challenges we experienced in support and the ability to transform data to get the best advertising performance possible in an increasingly Omnichannel world.

Thanks to the hard work of our dedicated FeedFillment™ team and innovative technology, Feedonomics now serves some of the most prolific advertising agencies, brands, and retailers. We believe in creating a strong work culture inspired by everyone in the company. We bring the best of ourselves to create an amazing experience for everyone we work with.

Find out why over 30% of the top 1,000 internet retailers choose to work with Feedonomics

  • Powerful Automation
  • 24/7 Support
  • Get Listed Everywhere