Google plans to make Google Shopping a destination rather than an alternative option you can click on. They expect the number of users using this service to increase.
 
Google is also working on having Google Manufacturer Center products show up as Google Shopping Cards for very specific Google search queries.

Watch our Google Manufacturer Center Webinar with Google.

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Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.