team meeting about transitioning feeds

Instagram has introduced a pilot program with select brands to test out an augmented reality “changing room” experience.

Facebook’s Spark AR Studio allows you to virtually try on items that you can buy through Instagram.

The four brands that have opted into the pilot program are:

-MAC Cosmetics,
-NARS Cosmetics
-Ray-Ban
-Warby Parker

Want to see how that shade of lipstick looks on you or those Ray-Ban sunglasses? Now you can with Spark AR! The tool lets you experiment with different colors or models by tapping through various options within Instagram’s interface. After you’ve tried on the product during your virtual fitting, you can purchase it without leaving Instagram.

You can access this “changing room” function directly from feed posts, as well as the brand’s shop pages and Stories. To try out this feature, you’ll need the latest version of Instagram’s mobile app.

Instagram’s AR shopping experience is the latest tool within Checkout On Instagram that takes shopping to a new level, helping minimize the obstacles between the moment of discovery and a completed purchase.

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.