Bazaar Voice is an awesome way to leverage your own user’s content to drive more sales. If you’ve just started working with Bazaar Voice, the first thing you need to do is provide Bazaar Voice with an XML product feed.

 

You’ve probably taken a look at the Bazaar Voice 23 page product feed spec PDF and nearly had a heart attack. Instead of using a relatively simple CSV format like the Google Shopping or Bing Shopping feed, Bazaar Voice has their own feed format which requires you to separate your brand and category data from the products themselves.

An example Bazaar Voice XML file looks unnecessarily complex:

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You hang your head because you know your only choice is to put the Bazaar Voice XML product feed creation on a 3 month sprint with your development team. It could take even longer because in addition to formatting the feed properly, you also need to be able to transfer it via FTP or SFTP to Bazaar Voice.

But… fortunately you’re in luck, because Feedonomics supports an effortless creation of the Bazaar Voice feed format! Instead of waiting months for the feed format to be implemented, you can create a dynamic Bazaar Voice XML feed in a day!

Read more about Bazaar Voice Feed Management.

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