How does Feedonomics deal with variations for Amazon?
Ecommerce platforms do not usually provide a separate parent level product (Magento is an exception). Amazon, however, requires a separate row for parents vs children using variation theme attributes.
We have a build process for creating the required parent rows that are sometimes not in the feed.
Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.