HawkSearch Feed Management

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Hawk Search is powerful search engine that can also power your product recommendations. The whole service is contingent on a well optimized feed to start off with, so read on to find out how you can create a feed for Hawk Search.



How to create a feed for Hawk Search?

Hawk Search actually accepts multiple feed formats and systems like:
Google Merchant Center

ROC Commerce


Amazon Marketplace


IBM WebSphere



Hawke Search also has its own data feed format, which is its Standard Data Feed format.

The Hawk Search feed format is UTF-8 encoded, tab delimited, has case sensitive columns, unix (\n) row delimiters, and lowercase filenames.


What fields should you include in the Hawk Search feed? 

The main data feed should have the following required fields:
unique_id – unique id for your product

name – title

url_detail – product landing page

Image – your image URL

price_retail – retail price of your product

price_sale – sale price


You can also provide the following optional fields:

price_special – special price

group_id – rollup key. If used, this field must be filled in for all items

description_short – short description

description_long – long description

sku – sku / model #

sort_default – integer rank of sort order

sort_rating – average rating of product

item_operation – is this a partial update, for delete, add, or update


Hawk Search Attributes Data feed

According to Hawk Search, The Attributes Data Feed file consists of records that relate to unique IDs. There may be
multiple records related to a unique ID. Each record consists of a unique ID, an attribute
key name, and an attribute value.
For example, ten rows can exist in the Attributes Data Feed that relate to one unique ID.
These ten rows describe that the unique ID is in five different product categories, has three
different colors, is for a woman, and is a clearance item.
The creation of this data feed file may consist of table joins on the client’s data layer. Hawk
Search will be expecting one file, attributes.txt, to include all related attributes to the
unique ID. To add additional attributes in the future, additional records would be added to

This file has the following fields:
unique_id – the unique ID of the product

key – the key of the attribute

value – the value of the attribute


Attribute keys should be properly-cased for display and also be consistent (example: Color and Size)

Colors should be normalized. Indigo and Navy should be Blue if that’s how you expect people to search for them.

Note: Feedonomics can do this very easily!


Hawk Search Category Hierarchy

Hawk Search says “Hawk Search’s Agile Navigation supports multi-level hierarchies. For rapid deployment, we require the hierarchy.txt file to represent the category hierarchy. It is a straightforward way to represent the hierarchy in a flat file format and can support multi-level hierarchies. Unique IDs would map to these hierarchies through the Attributes Data Feed (attributes.txt). As with all data feeds, any customization to this feed will involve the Hawk Search Professional Services Team.”


What does the feed look like?







Hawk Search Content Data Feed

This feed is more for how-to articles and non-product content.

You can provide the following fields:





description_short – Item Description – Since this is non-product content, include the full text of the item. Strip out all tab, carriage return, and line feed characters.



How to send your Hawk Search feed

You can automatically deliver your Hawk Search feed via FTP, or a publicly accessible URL.

Check out our success stories

Large Department Store

Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.


Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.


Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.