We’re seeing an interesting new variant of the Google Shopping PLAs today, where Google includes the words “By Google Shopping” in PLAs.

 

This is the first time we’ve seen it, and it comes off the heels of Google’s anti-trust lawsuit in the European Union.

 

Could it mean that Google will start including PLAs from other comparison pricing engines?

It doesn’t appear that these are from another product that Google is still beta testing – Purchases on Google.

 

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Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.