Google recently announced that Google Shopping Ads will now automatically appear in Google Images results when users are searching for relevant keywords. This is great news for advertisers because research has shown that shoppers typically turn to Google to search for an item – whether it’s for product discovery, idea exploration, how-to guidance, and visual imagery. By integrating image search results with Shopping ads, it will enable advertisers to increase their reach and impressions.
Google Images has a plethora of photos related to key shopping categories like fashion, home and beauty.
What are the changes that advertisers can expect to see?
-Your Google shopping ads are now shown in Google images for relevant searches. This gives the advertiser additional real estate to drive more sales.
-Once your ads start serving under the images tab you should see a large increase in ad impressions.
-The use of high quality images will be essential to maximize your shopping ads engagement.
The bottom line is that this visual shift in having Google Ads appear in Google Images could result in an increase in traffic, possible increase in clicks, at a lower cost-per-click and ultimately higher conversion rates.
One question advertisers may have is how this will be reported by Google. Will we see a breakdown on the standard shopping ads versus the shopping ads under the image search? Although we don’t know yet exactly how this will play out, hopefully at some point the advertiser will have the option to opt-in or opt-out of this, depending on their performance.
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Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.