Integrating with Google Shopping Actions can be split into two main parts:
1. Product Feed Submission
For the Product feed, Google Shopping Actions is very similar to Google Shopping, but with an opt-out or in field. You can submit your feed via API or via a feed.
2. Automating Orders
In terms of automating orders, the only way to do this is to utilize the Google Shopping Actions API.
We have a Google Shopping Actions Integration that can do the heavy lifting for both of these!
Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.