Google Shopping Actions doesn’t have a cost per click because it instead has a cost per sale.

The Google Shopping Actions commission fees range from 2-20%, averaging 12%, but this is a huge departure from Google Shopping because Google is effectively mitigating a lot of the risk.

Here’s a typical scenario:

google_shopping_actions_example (1)

Kohl’s is using Shopping Actions

A click on the Product Listing Ad (PLA) will take you to Google Express, where a buyer can purchase the product.

Kohl’s does not pay for clicks, they only pay commission when a user purchases.

Google’s algorithm chooses whether to surface a PLA for Shopping actions or Google Shopping.

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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.