Google Shopping Actions has a very different model than the regular Google Shopping.

Instead of a cost per click, Google Shopping Actions has a cost per sale, similar to how Amazon and other marketplaces work.

Like any marketplace, that means Google Shopping Actions comes with commission rates. These of course depend on the category, ranging from 2-20%, averaging a commission rate of 12%.

We have a chart that lists the Google Shopping Actions commission rates based on product categories. If you would like to know what your commission would be, please reach out and let us know what category of products you sell.




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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.