Because the new Google Shopping Actions is a marketplace, it brings a few new API routes that Google Shopping did not formerly have.

In terms of sending products to Google, there is an API option as well as the typical normal S/FTP option, but you should definitely make sure you optimize your product data first.

For pulling orders from Google, there is a new orders API that allows you to:

1. Receive and acknowledge new orders

2. Send Google updates on tracking numbers

3. Handle cancellations and refunds

If the above Google Shopping Actions API integration scares you, Feedonomics already has these APIs allowing you to not only list products on Google Shopping Actions, but also to automate order fulfillment.


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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.