Google Merchant Center Feed Specifications

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Google Manufacturer Center is for manufacturers and brands who own the licenses to the products they make. It’s a great channel to get analytics and better control over your products.

google_manufacturer_center

Pros of Google Manufacturer Center
1. Better access to Analytics – you can see brand and product impressions and clicks, as well as see top performing products.
2. Complete control over content. When Google Shopping groups merchants under one product title, description, and image, you get to control what displays.

Google had a case study of Johnson and Johnson on Google Manufacturer Center, and found:
A 22% increase in impressions, helping even more customers discover their brand through search results
A 27% increase in clicks, engaging more potential customers with their retailers’ Shopping ads.

 

What fields are required in the Google Manufacturer Center Feed?

id
brand
title
gtin
mpn
disclosure_date
release_date
suggested_retail_price
product_name
product_line
product_type
item_group_id
color
material
size
size_type
size_system
gender
age_group
count
theme
capacity scent
flavor
format
product_detail
description
feature_description
image_link
additional_image_link
video_link
product_page_url

If you’re a brand or manufacturer, we can help create optimized feeds for Google Manufacturer Center. Feel free to reach out below!

 

 

 

 

Need Help With Google Manufacturer Center Feed Management?