According to eMarketer’s 2017 report, Google and Facebook control 63% of all online spending in 2017.

Number three: Microsoft had very small growth with Bing Ads and Linkedin Ads, but others like Amazon, are expected to have enormous growth as brands and retailers establish a beachhead there.

Number four: Oath has had great growth, but seems to mostly come from the acquisition and combination of brands like AOL, Yahoo, Flickr, and Polyvore.

emarketer ad revenue

 

 

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