Feedonomics has tapped Igor Ramos to head its new office in Mexico City. In his role as General Manager, Igor will lead market development with a focus on growth opportunities in Latin America.

Igor earned a Bachelor of Economics and Administration (B.E.A.) from Instituto Tecnológico Autónomo de México. He has extensive experience managing new markets for international companies, specifically in the area of new technology adoption.

Before joining Feedonomics, Igor worked at Digipro, Productsup, and Kenshoo, helping clients to improve and execute disruptive technology transformation.

“We are excited to have Igor head up our new office in Mexico City, where he will support and grow local clients and continue to capitalize on the rapidly growing market,” said Shawn Lipman, CEO of Feedonomics.

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.