Facebook’s dynamic ads for real estate allow you to show retargeting ads to people who have already viewed particular real estate properties.
What are steps to set up Facebook dynamic ads for real estate?
1. Create your Home Listing Catalog – this is the feed for your properties
2. Choose who to target and build out your ad campaigns
What feed fields do you need for Facebook dynamic ads for real estate?
The following are the required fields for Facebook dynamic ads for real estate:
|string||Unique apartment/home/condo level id – most granular id possible.||Yes|
|object||Max items: 20||Yes|
|image: ||string||Image source URL.||Yes|
|float||Number of beds||No|
|float||Number of baths||No|
|string||Type of property, Allowed values are: ||No|
|string||Type of listing. Allowed values are: ||No|
|int||For apartments, condos for rental, list the number of units available.||No|
|object||A complete address for the listing that must be resolvable to its location.||Yes|
|address: ||string||Street address of this listing, e.g. ||Yes|
|address: ||string||City of this listing, e.g. ||Yes|
|address: ||string||State, county, region or province of this listing, e.g. ||Yes|
|address: ||string||Country of the listing, e.g. ||Yes|
|address: ||string||Postal or zip-code of the listing, e.g. ||No|
|string||Listing neighborhood. Can have multiple. Max 20 items.||Yes|
|float||The latitude of the listing.||Yes|
|float||The longitude of the listing.||Yes|
|string||Sale or Rental price with ISO 4217 currency code.||Yes|
|string||Whether or not the listing is available. Allowed values are: ||Yes|
|string||Link to listing page.||Yes|
|object||App link to listing.||No|
What format does Facebook dynamic ads for real estate use?
You can currently only provide an XML feed to Facebook. Facebook may support CSV in the future, but fortunately Feedonomics can easily generate custom XML in any format, including for Facebook dynamic ads for real estate.
How you send your feed to Facebook?
You can either manually upload your feed, send it via FTP, or via API.