My agency manages a client that has several hundred Google Merchant Centers set up under one umbrella account. Will each of these GMCs need to have their own Google Manufacturer Center account set up?


 

You will need to create separate accounts for each client. Fortunately, the feed specifications are very similar and are easy to transfer over.

Watch our Google Manufacturer Center Webinar with Google.

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Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.